Someone mentioned the terms so I checked them out – amazing how it seems to give Vodafone carte blanch to do meta data analysis of you and your household’s use of products and services. Could this include opening up some data packets – using layer 4 deep packet inspection – so detect and log which website URLs are being visited? Perhaps… since they also say “from other sources and by other means”. I suppose your internet connection could form part of the other means. For example use of BitTorrent or Youtube versus say Ted Talks and iTunes Store mite cause your “anonymous” record to be entered into an interest category marketing group. You also authorise them to telemarket to you and use your contacts details for such. Finally it allows them to sell pruned versions of the meta data about you to third parties for them to contact you, even after your termination so long as it is legal whatever that means… I suspect the pruned, cleansed data is enriched using demographic analysing technology with access to internet use stats and Sky channel choice inputs.
You authorise us to collect information about you and/or your household (including information about the products and services you and/or your household use) from time to time from you and from other sources and by other means. You authorise us to use and/or disclose to third parties such information for the purposes of communicating with you and your household in relation to this contract, responding to any claims or complaints made by you or any member of your household, cooperating with any Government, regulatory or industry authority, marketing and promoting our and/or third party products and services to you and your household, market research, generating and providing statistical analysis and rating information, credit checking and control and debt collection (which includes logging overdue debts and/or liquidated damages you owe us with credit reference agencies). You acknowledge and agree that such information may be held by us both before and after termination of this contract but only for so long as we are legally entitled to use the information for the above purposes.
Source: http://www.vodafone.co.nz/legal/terms-conditions/sky-tv/ (Downloaded Sunday 24 April 2016)