{"id":948,"date":"2013-08-08T10:28:49","date_gmt":"2013-08-07T22:28:49","guid":{"rendered":"http:\/\/www.funk.co.nz\/blog\/?p=948"},"modified":"2013-10-30T18:17:57","modified_gmt":"2013-10-30T06:17:57","slug":"roi-bidding-adwords","status":"publish","type":"post","link":"https:\/\/www.funk.co.nz\/blog\/online-marketing\/roi-bidding-adwords","title":{"rendered":"Bidding by ROI Percentage in Adwords"},"content":{"rendered":"<p>UPDATE: on August 8 this year I posted this initial blog post, now I see Google is announcing the feature! Cool -\u00c2\u00a0<a href=\"http:\/\/adwords.blogspot.co.nz\/2013\/10\/new-flexible-bid-strategy-and-webinar.html\">http:\/\/adwords.blogspot.co.nz\/2013\/10\/new-flexible-bid-strategy-and-webinar.html<\/a><\/p>\n<p><strong>Feature request:<\/strong> Dear Google, I would love to be able to bid by target ROI percentage in Adwords. The idea would be to set a target at the campaign level using a percentage ROI you would like. I have a client who doesn't want to run ads at less than 500% ROI, and this is something I am getting done using Google Analytics, but it is kinda tricky as I need to switch between GA and AW, boosting ad groups with high ROI, and pulling back on ad groups with poor ROI, working to increase the overall campaign ROI in order to acquire an increase in budget, and turn AW into a money printing machine.<\/p>\n<p>ROI = return on investment.<\/p>\n<p>ROAS = return on ad spend.<\/p>\n<p>&nbsp;<\/p>\n<p>Thanks, Tom.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UPDATE: on August 8 this year I posted this initial blog post, now I see Google is announcing the feature! Cool -\u00c2\u00a0http:\/\/adwords.blogspot.co.nz\/2013\/10\/new-flexible-bid-strategy-and-webinar.html Feature request: Dear Google, I would love to be able to bid by target ROI percentage in Adwords. The idea would be to set a target at the campaign level using a percentage [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,21,17],"tags":[],"class_list":["post-948","post","type-post","status-publish","format-standard","hentry","category-google-adwords","category-google-analytics","category-online-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bidding by ROI Percentage in Adwords - The Funk Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.funk.co.nz\/blog\/online-marketing\/roi-bidding-adwords\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bidding by ROI Percentage in Adwords - The Funk Blog\" \/>\n<meta property=\"og:description\" content=\"UPDATE: on August 8 this year I posted this initial blog post, now I see Google is announcing the feature! 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