{"id":239,"date":"2010-04-26T21:13:26","date_gmt":"2010-04-27T04:13:26","guid":{"rendered":"http:\/\/www.funk.co.nz\/blog\/?p=239"},"modified":"2010-04-26T21:13:26","modified_gmt":"2010-04-27T04:13:26","slug":"using-formulas-for-find-replace-in-excel","status":"publish","type":"post","link":"https:\/\/www.funk.co.nz\/blog\/online-marketing\/using-formulas-for-find-replace-in-excel","title":{"rendered":"Using Formulas For Find &#038; Replace in Excel"},"content":{"rendered":"<p>Now this is what I call a spreadsheet!<\/p>\n<p>Here you can see an 8,000 row spreadsheet in Excel 2007 which is being used to prepare a bulk upload into Google Adwords editor, for use in the Adwords campaign for <a href=\"http:\/\/www.fetchrvrental-spain.com\/\" target=\"_blank\">Fetch RV Rental Spain<\/a>, one of my companies many motorhome hire websites.<\/p>\n<p>It's here mostly because of the cool \"trace dependants\" arrows in blue, many they look trippy. But the other reason I am posting this, is to provide some help and guidance for other search marketers out there on some tips and tricks for doing really large campaign rollouts in AW editor.<\/p>\n<p>Those tips are underneath, here is the screenshot:<\/p>\n<div id=\"attachment_240\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.funk.co.nz\/blog\/wp-content\/uploads\/2010\/04\/big-spreadsheet-2010-04-27_154231.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-240\" class=\"size-medium wp-image-240\" title=\"big-spreadsheet-2010-04-27_154231\" src=\"https:\/\/www.funk.co.nz\/blog\/wp-content\/uploads\/2010\/04\/big-spreadsheet-2010-04-27_154231-1000x239.jpg\" alt=\"Trace Dependants in action\" width=\"1000\" height=\"239\" \/><\/a><p id=\"caption-attachment-240\" class=\"wp-caption-text\">Trace Dependants in action<\/p><\/div>\n<p><strong>Adgroup names<\/strong><br \/>\nThese have been made using the following function: =CONCATENATE(D$1, \" - \", B8106)<br \/>\nWhat this does, is generate brand new adgroup names according to what's in constant cell D$1 (\"Bilbao\") and attached onto the end of this whatever is in the B column which shuffles through the various campaign geotargetting settings. You can see \"UK\/IE Targets\" here, but further down this changes to \"EU Target\" later on down the sheet.<\/p>\n<p><strong>Keywords<\/strong><br \/>\nInstead of using the GUI part of Excel like a normal person (you know - Find and replace), I've used the dynamic version of the same: The substitute function. This one looks like this: =SUBSTITUTE(K13, $G$2, $D$2). So it takes cell k13 (\"barcelona camper hire\"), then looks for G2 (\"barcelona\") and swaps it for D2 (\"bilbao\"). Very tidy.<\/p>\n<p><strong>Ad Creative - Titles and Descriptions<\/strong><br \/>\nAgain the substitute function is deployed: =SUBSTITUTE(S7, $G$1, $D$1)<br \/>\nSame story here, we are taking a line from the existing creative, search and replacing it so a creative like this:<\/p>\n<div><a href=\"http:\/\/fetchrvrental-spain.com\/barcelona_rv_rental.html\">Motorhome Hire Barcelona<\/a><\/div>\n<div class=\"dline1\">Hunt Down The Best Barcelona Camper<\/div>\n<div class=\"dline2\">Rental Deals. Book Online and Save<\/div>\n<div class=\"url\" style=\"color: green;\">FetchRVRental-Spain.com\/Barcelona<\/div>\n<p>is automatically turned into this:<\/p>\n<div><a href=\"http:\/\/fetchrvrental-spain.com\/bilbao_rv_rental.html\">Motorhome Hire <strong>Bilbao<\/strong><\/a><\/div>\n<div class=\"dline1\">Hunt Down The Best <strong>Bilbao <\/strong>Camper<\/div>\n<div class=\"dline2\">Rental Deals. Book Online and Save<\/div>\n<div class=\"url\" style=\"color: green;\">FetchRVRental-Spain.com\/<strong>Bilbao<\/strong><\/div>\n<p>This works pretty well but can cause problems if you reach the 25 or 35 character limits.<\/p>\n<p><strong>Ad Creative - Display URL and Destination URL<br \/>\n<\/strong>These work in the same way as the other replacements, but I have nested a further layer of substitutes, to remove the space and convert that into an underscore.<br \/>\nDisplay URL: =SUBSTITUTE(CONCATENATE(Y7, \"\/\", $D$1), \" \", \"_\")<br \/>\nDestination URL: = SUBSTITUTE(SUBSTITUTE(AA7, $G$2, $D$2), \" \", \"_\")<\/p>\n<p>The Display URL uses a concatenate to simple join the placename to the end, but also to put a \/ slash in between. The destination url uses two substitutes, one to swap out the keyword for one which could have a space in it, and then another set to replace the space with an underscore.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now this is what I call a spreadsheet! Here you can see an 8,000 row spreadsheet in Excel 2007 which is being used to prepare a bulk upload into Google Adwords editor, for use in the Adwords campaign for Fetch RV Rental Spain, one of my companies many motorhome hire websites. It&#8217;s here mostly because [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,17],"tags":[30],"class_list":["post-239","post","type-post","status-publish","format-standard","hentry","category-google-adwords","category-online-marketing","tag-excel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using Formulas For Find &amp; Replace in Excel - The Funk Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.funk.co.nz\/blog\/online-marketing\/using-formulas-for-find-replace-in-excel\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Formulas For Find &amp; Replace in Excel - The Funk Blog\" \/>\n<meta property=\"og:description\" content=\"Now this is what I call a spreadsheet! Here you can see an 8,000 row spreadsheet in Excel 2007 which is being used to prepare a bulk upload into Google Adwords editor, for use in the Adwords campaign for Fetch RV Rental Spain, one of my companies many motorhome hire websites. It&#039;s here mostly because [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.funk.co.nz\/blog\/online-marketing\/using-formulas-for-find-replace-in-excel\" \/>\n<meta property=\"og:site_name\" content=\"The Funk Blog\" \/>\n<meta property=\"article:published_time\" content=\"2010-04-27T04:13:26+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.funk.co.nz\/blog\/wp-content\/uploads\/2010\/04\/big-spreadsheet-2010-04-27_154231-1000x239.jpg\" \/>\n<meta name=\"author\" content=\"tomachi\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"tomachi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.funk.co.nz\\\/blog\\\/online-marketing\\\/using-formulas-for-find-replace-in-excel#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.funk.co.nz\\\/blog\\\/online-marketing\\\/using-formulas-for-find-replace-in-excel\"},\"author\":{\"name\":\"tomachi\",\"@id\":\"https:\\\/\\\/www.funk.co.nz\\\/blog\\\/#\\\/schema\\\/person\\\/5e3b3851d9a5cbe644e6ccf190ea10f9\"},\"headline\":\"Using Formulas For Find &#038; Replace in Excel\",\"datePublished\":\"2010-04-27T04:13:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.funk.co.nz\\\/blog\\\/online-marketing\\\/using-formulas-for-find-replace-in-excel\"},\"wordCount\":459,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.funk.co.nz\\\/blog\\\/online-marketing\\\/using-formulas-for-find-replace-in-excel#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.funk.co.nz\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/04\\\/big-spreadsheet-2010-04-27_154231-1000x239.jpg\",\"keywords\":[\"Excel\"],\"articleSection\":[\"Google Adwords\",\"Online Marketing\"],\"inLanguage\":\"en-NZ\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.funk.co.nz\\\/blog\\\/online-marketing\\\/using-formulas-for-find-replace-in-excel#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.funk.co.nz\\\/blog\\\/online-marketing\\\/using-formulas-for-find-replace-in-excel\",\"url\":\"https:\\\/\\\/www.funk.co.nz\\\/blog\\\/online-marketing\\\/using-formulas-for-find-replace-in-excel\",\"name\":\"Using Formulas For Find & Replace in Excel - The Funk Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.funk.co.nz\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.funk.co.nz\\\/blog\\\/online-marketing\\\/using-formulas-for-find-replace-in-excel#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.funk.co.nz\\\/blog\\\/online-marketing\\\/using-formulas-for-find-replace-in-excel#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.funk.co.nz\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/04\\\/big-spreadsheet-2010-04-27_154231-1000x239.jpg\",\"datePublished\":\"2010-04-27T04:13:26+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.funk.co.nz\\\/blog\\\/#\\\/schema\\\/person\\\/5e3b3851d9a5cbe644e6ccf190ea10f9\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.funk.co.nz\\\/blog\\\/online-marketing\\\/using-formulas-for-find-replace-in-excel#breadcrumb\"},\"inLanguage\":\"en-NZ\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.funk.co.nz\\\/blog\\\/online-marketing\\\/using-formulas-for-find-replace-in-excel\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\\\/\\\/www.funk.co.nz\\\/blog\\\/online-marketing\\\/using-formulas-for-find-replace-in-excel#primaryimage\",\"url\":\"http:\\\/\\\/www.funk.co.nz\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/04\\\/big-spreadsheet-2010-04-27_154231-1000x239.jpg\",\"contentUrl\":\"http:\\\/\\\/www.funk.co.nz\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/04\\\/big-spreadsheet-2010-04-27_154231-1000x239.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.funk.co.nz\\\/blog\\\/online-marketing\\\/using-formulas-for-find-replace-in-excel#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.funk.co.nz\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Using Formulas For Find &#038; Replace in Excel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.funk.co.nz\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.funk.co.nz\\\/blog\\\/\",\"name\":\"The Funk Blog\",\"description\":\"The profound rantings of the one like Tom Atkinson... and now art gallery and shop.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.funk.co.nz\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-NZ\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.funk.co.nz\\\/blog\\\/#\\\/schema\\\/person\\\/5e3b3851d9a5cbe644e6ccf190ea10f9\",\"name\":\"tomachi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3852adc4752b8dbdeb5e53ef14d50b7e30d76f3284b8f527c59e1d3efe5b170?s=96&d=monsterid&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3852adc4752b8dbdeb5e53ef14d50b7e30d76f3284b8f527c59e1d3efe5b170?s=96&d=monsterid&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3852adc4752b8dbdeb5e53ef14d50b7e30d76f3284b8f527c59e1d3efe5b170?s=96&d=monsterid&r=g\",\"caption\":\"tomachi\"},\"description\":\"Tomachi - drummer, composer, digital media and online marketing guru.\",\"sameAs\":[\"http:\\\/\\\/www.funk.co.nz\\\/\",\"https:\\\/\\\/x.com\\\/tomachi\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/tomachinz\\\/\",\"tomachi\"],\"url\":\"https:\\\/\\\/www.funk.co.nz\\\/blog\\\/author\\\/tomachi\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Using Formulas For Find & Replace in Excel - The Funk Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.funk.co.nz\/blog\/online-marketing\/using-formulas-for-find-replace-in-excel","og_locale":"en_US","og_type":"article","og_title":"Using Formulas For Find & Replace in Excel - The Funk Blog","og_description":"Now this is what I call a spreadsheet! Here you can see an 8,000 row spreadsheet in Excel 2007 which is being used to prepare a bulk upload into Google Adwords editor, for use in the Adwords campaign for Fetch RV Rental Spain, one of my companies many motorhome hire websites. It's here mostly because [&hellip;]","og_url":"https:\/\/www.funk.co.nz\/blog\/online-marketing\/using-formulas-for-find-replace-in-excel","og_site_name":"The Funk Blog","article_published_time":"2010-04-27T04:13:26+00:00","og_image":[{"url":"http:\/\/www.funk.co.nz\/blog\/wp-content\/uploads\/2010\/04\/big-spreadsheet-2010-04-27_154231-1000x239.jpg","type":"","width":"","height":""}],"author":"tomachi","twitter_misc":{"Written by":"tomachi","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.funk.co.nz\/blog\/online-marketing\/using-formulas-for-find-replace-in-excel#article","isPartOf":{"@id":"https:\/\/www.funk.co.nz\/blog\/online-marketing\/using-formulas-for-find-replace-in-excel"},"author":{"name":"tomachi","@id":"https:\/\/www.funk.co.nz\/blog\/#\/schema\/person\/5e3b3851d9a5cbe644e6ccf190ea10f9"},"headline":"Using Formulas For Find &#038; Replace in Excel","datePublished":"2010-04-27T04:13:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.funk.co.nz\/blog\/online-marketing\/using-formulas-for-find-replace-in-excel"},"wordCount":459,"commentCount":0,"image":{"@id":"https:\/\/www.funk.co.nz\/blog\/online-marketing\/using-formulas-for-find-replace-in-excel#primaryimage"},"thumbnailUrl":"http:\/\/www.funk.co.nz\/blog\/wp-content\/uploads\/2010\/04\/big-spreadsheet-2010-04-27_154231-1000x239.jpg","keywords":["Excel"],"articleSection":["Google Adwords","Online Marketing"],"inLanguage":"en-NZ","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.funk.co.nz\/blog\/online-marketing\/using-formulas-for-find-replace-in-excel#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.funk.co.nz\/blog\/online-marketing\/using-formulas-for-find-replace-in-excel","url":"https:\/\/www.funk.co.nz\/blog\/online-marketing\/using-formulas-for-find-replace-in-excel","name":"Using Formulas For Find & Replace in Excel - The Funk Blog","isPartOf":{"@id":"https:\/\/www.funk.co.nz\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.funk.co.nz\/blog\/online-marketing\/using-formulas-for-find-replace-in-excel#primaryimage"},"image":{"@id":"https:\/\/www.funk.co.nz\/blog\/online-marketing\/using-formulas-for-find-replace-in-excel#primaryimage"},"thumbnailUrl":"http:\/\/www.funk.co.nz\/blog\/wp-content\/uploads\/2010\/04\/big-spreadsheet-2010-04-27_154231-1000x239.jpg","datePublished":"2010-04-27T04:13:26+00:00","author":{"@id":"https:\/\/www.funk.co.nz\/blog\/#\/schema\/person\/5e3b3851d9a5cbe644e6ccf190ea10f9"},"breadcrumb":{"@id":"https:\/\/www.funk.co.nz\/blog\/online-marketing\/using-formulas-for-find-replace-in-excel#breadcrumb"},"inLanguage":"en-NZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.funk.co.nz\/blog\/online-marketing\/using-formulas-for-find-replace-in-excel"]}]},{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/www.funk.co.nz\/blog\/online-marketing\/using-formulas-for-find-replace-in-excel#primaryimage","url":"http:\/\/www.funk.co.nz\/blog\/wp-content\/uploads\/2010\/04\/big-spreadsheet-2010-04-27_154231-1000x239.jpg","contentUrl":"http:\/\/www.funk.co.nz\/blog\/wp-content\/uploads\/2010\/04\/big-spreadsheet-2010-04-27_154231-1000x239.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.funk.co.nz\/blog\/online-marketing\/using-formulas-for-find-replace-in-excel#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.funk.co.nz\/blog"},{"@type":"ListItem","position":2,"name":"Using Formulas For Find &#038; Replace in Excel"}]},{"@type":"WebSite","@id":"https:\/\/www.funk.co.nz\/blog\/#website","url":"https:\/\/www.funk.co.nz\/blog\/","name":"The Funk Blog","description":"The profound rantings of the one like Tom Atkinson... and now art gallery and shop.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.funk.co.nz\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-NZ"},{"@type":"Person","@id":"https:\/\/www.funk.co.nz\/blog\/#\/schema\/person\/5e3b3851d9a5cbe644e6ccf190ea10f9","name":"tomachi","image":{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/secure.gravatar.com\/avatar\/f3852adc4752b8dbdeb5e53ef14d50b7e30d76f3284b8f527c59e1d3efe5b170?s=96&d=monsterid&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f3852adc4752b8dbdeb5e53ef14d50b7e30d76f3284b8f527c59e1d3efe5b170?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f3852adc4752b8dbdeb5e53ef14d50b7e30d76f3284b8f527c59e1d3efe5b170?s=96&d=monsterid&r=g","caption":"tomachi"},"description":"Tomachi - drummer, composer, digital media and online marketing guru.","sameAs":["http:\/\/www.funk.co.nz\/","https:\/\/x.com\/tomachi","https:\/\/www.youtube.com\/user\/tomachinz\/","tomachi"],"url":"https:\/\/www.funk.co.nz\/blog\/author\/tomachi"}]}},"_links":{"self":[{"href":"https:\/\/www.funk.co.nz\/blog\/wp-json\/wp\/v2\/posts\/239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.funk.co.nz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.funk.co.nz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.funk.co.nz\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.funk.co.nz\/blog\/wp-json\/wp\/v2\/comments?post=239"}],"version-history":[{"count":0,"href":"https:\/\/www.funk.co.nz\/blog\/wp-json\/wp\/v2\/posts\/239\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.funk.co.nz\/blog\/wp-json\/wp\/v2\/media?parent=239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.funk.co.nz\/blog\/wp-json\/wp\/v2\/categories?post=239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.funk.co.nz\/blog\/wp-json\/wp\/v2\/tags?post=239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}